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AD NIGHTCLUB, SAN DIEGO

I think this is a hidden gem inside Gas Lamp in San Diego. The decor is on point and the sound system, WOWsers. Great DJ line up and bottle service friendly. The Mgt staff has always taken care of me each time. Industry nights and weekends are off the hook. Make sure to check out when you're in town.

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Nude Skincare Shoot - NEW PRODUCTS

Shooting for cosmetic companies is fun...I get to meet all these industry professionals and see all the latest trends.  One issue is that I don't get to use the product(s), so when I get free stuff I get to give it to all my girl-friends. However, skincare I actually can use....and NUDE SKINCARE is one of them. They are sold in Sephora and have an amazing line up. I use it everyday and my skin loves it.

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Camera Check 1....2

Lately, with all the awesome technology that's been coming out with cameras, it's been difficult to keep up with the Jones's.  It's not the paintbrush that makes the painter they say.  More and more, I'm learning that the camera (among other cool film gear) are mere tools. The real magic in film making is how you connect with your audience and how your story is told though the lens.  One cinematic tool of choice is the EOS cinema series by Canon. This one is the C100 which is the youngest sibling camera of their cine'line. Pair this with the Ninja and you've got quite a beastly movie making magic machine. 

The Attic

Business travel is always fun, especially if you get to stay at nice hotels such as the Sheraton at Fisherman's Wharf. I call it "the attic" room. Wonderful sunlight to light up the entire room to start off the day.

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Behind the Scenes w/ Benefit Cosmetics

Each shoot I always try to learn and apply something new. Being able to work with Benefit Cosmetics has always kept me on my toes and pushes me to think creatively each time. They are one of the most amazing and funnest companies I've had the good fortune to work with.  i'm always inspired by them as well as working with the crew (Cressane, Chris Tipton-King, and Neil Kelly) and the Bene'gals in San Francisco. It's been nearly a decade that I've had the great privilege to do videos for the them. Here are a few behind the scene images I captured on my Note 4. 

The Atomos Ninja capturing at 4:2:2 pro res is pretty neat. I think I may start doing that more often.

IDFC - RAD CAT REMIX

there's few songs that i hear that don't sound like any other music or song piece i've heard before. this is one of them. the originality and tonality of this track is just undesirable.  the original version of this track is already dope, but Rad Cat just puts his skills in this remix and makes me even like this song more! can't wait to drop IDFC on a future mix. since i'm from norcal -  i like when artists use the word "hella" in their lyrics.ha2..."I Have Hella Feelings For You" 

The Illumination Tour

being able to do the things i enjoy for a living as my occupation seems unreal at times. gratefulness is an understatement when it comes to the amount of appreciation i have for my environment and the opportunities that surround me.

picking up my first video camera when i was in high school was more of a curiosity than anything. however, once i saw my first 360 Video Magazine by my idols Robby Abaya + Phillip Velasco , i knew i wanted to someday capture moments on film like they did.

i've never taken any formal class or film school - i always learned better by doing vs listening. i was thrown to the wolves on one of my first gigs, which was Skratchcon2000. It was the world's first conference dedicated to the education and development of skratch music literacy featuring, of course, the almighty Invisibl Skratch Piklz in San Francisco, CA which eventually led me to my interest in DJing and turntablism.

i came across this workshop called the "Illumination Tour." It was described as an intense educational experience about the fundamentals of cinematography. Taught by Shane Hurlbut, ASC  - Director of Photography for 18 Hollywood films including titles like "The Rat Pack" (directed by Rob Cohen) "Terminator: Salvation" "Need for Speed" and one of my favorites "Drumline" directed by Charles Stone III.

needless to say, I was being taught by one of the best!  this wasn't your ordinary school session. in high school/college, you can normally find me at the back corner (my favorite seat.) however, in this course, because I enrolled so early, I was able to have a "crew" seat which meant I got to sit front/center and also have first dibs on working the gear/camera/lighting!

do what you love and your dreams will follow. peace out - pete alexander

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